
Your Competitive
Advantage for Every Driver's Journey.
Superia Tyres, a Belgian brand with a global perspective, offer a powerful all-season solution for your customers. Manufactured according to rigorous standards, Superia provides exceptional performance, a sustainable choice, and a focus on the journey – all at a competitive price point.
Made in Thailand. Produced by ZC Rubber.
Superia offers a competitive tyre programme for dealers who want dependable quality, broad availability and strong value. Produced in Thailand by ZC Rubber, Superia combines a full summer, winter and all-season range with reliable supply and market-ready positioning.
A BELGIAN BRAND
Why Choose Superia Tyres?
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Made in Thailand
Produced in Thailand by ZC Rubber, with modern manufacturing standards.
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No Extra Trade Duties
No Anti-Dumping and no Anti-Subsidy duties.
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Full Range Availability
A complete line-up covering summer, winter and all-season tyres.
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Sustainable Market Ready
EUDR compliant and ready for today’s European market.
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Dealer-Focused Value
A practical tyre solution for dealers looking for competitive margins, streamlined inventory and reliable product coverage.
Expand
Your Offering,
Empower
Your Customers.
Superia equips you to cater to a wider range of drivers with a single, trusted brand:
Superia Tyres excel in all weather conditions, offering year-round reliability and minimizing customer returns for seasonal swaps.
Meet the future of driving with our EV-compatible tyres, optimized for electric and hybrid vehicles for a smooth, silent ride.
Superia prioritizes a greener future. Our tyres are designed with eco-conscious materials and manufacturing processes, allowing you to cater to environmentally conscious customers.
A BELGIAN BRAND
Products
China Production
Summer

ECOBLUE HP
Passenger
Summer

ECOBLUE VAN 2
Light Truck
Summer

ECOBLUE UHP
Passenger
Summer

ECOBLUE UHP
SUV
Summer

ECOBLUE UHP 2
Passenger
Summer

ECOBLUE EV
Passenger
Summer
All Season

ECOBLUE 4S
Passenger
All Season

ECOBLUE 2 4S
Passenger
All Season

ECOBLUE VAN 4S
Passenger
All Season
Winter

BLUEWIN HP
Passenger
Winter

BLUEWIN VAN
Light Truck
Winter

BLUEWIN UHP
Passenger
Winter

BLUEWIN SUV
SUV
Winter

BLUEWIN UHP 2
Passenger
Winter

BLUEWIN UHP 3
Passenger
Winter

BLUEWIN SUV 2
SUV
Winter
Thailand Production
New
Summer

STAR
Passenger
Summer

STAR+
Passenger
Summer

STAR LT
Light Truck
Summer
All Season

STAR+ 4S
Passenger
All Season

STAR LT 4S
Light Truck
All Season
Winter

SNOW HP
Passenger
Winter

SNOW VAN
Light Truck
Winter
Products

ECOBLUE UHP
Passenger
Summer

ECOBLUE UHP 2
Passenger
Summer

ECOBLUE EV
Passenger
Summer

ECOBLUE VAN 2
Light Truck
Summer

ECOBLUE SUV
SUV
Summer

ECOBLUE 4S
Passenger
All Season

ECOBLUE 2 4S
Passenger
All Season

ECOBLUE VAN 4S
Light Truck
All Season

BLUEWIN HP
Passenger
Winter

BLUEWIN UHP
Passenger
Winter

BLUEWIN UHP 2
Passenger
Winter

BLUEWIN UHP 3
Passenger
Winter

BLUEWIN VAN
Light Truck
Winter

BLUEWIN SUV
SUV
Winter

BLUEWIN SUV 2
SUV
Winter
Products
Summer

ECOBLUE HP
Passenger
Summer

ECOBLUE UHP
Passenger
Summer

ECOBLUE UHP 2
Passenger
Summer

ECOBLUE EV
Passenger
Summer

New
STAR
Passenger
Summer

ECOBLUE VAN 2
Light Truck
Summer

New
STAR LT
Light Truck
Summer

ECOBLUE SUV
SUV
Summer
All Season

ECOBLUE 4S
Passenger
All Season

ECOBLUE 2 4S
Passenger
All Season

New
STAR+ 4S
Passenger
All Season

ECOBLUE VAN 4S
Light Truck
All Season

New
STAR LT 4S
Light Truck
All Season
Winter

BLUEWIN HP
Passenger
Winter

BLUEWIN UHP
Passenger
Winter

BLUEWIN UHP 2
Passenger
Winter

BLUEWIN UHP 3
Passenger
Winter

New
SNOW HP
Passenger
Winter

BLUEWIN VAN
Light Truck
Winter

New
SNOW VAN
Light Truck
Winter

BLUEWIN SUV
SUV
Winter

BLUEWIN SUV 2
SUV
Winter

STAR+
Passenger
Summer
Tyre Label

The European Tyre Labelling Regulation has been in place since 2012 and provides information on the fuel efficiency, wet grip and external rolling noise of tyres. Its aim is to increase the safety and the environmental and economic efficiency of road transport by promoting fuel-efficient and safe tyres with low noise levels. The EU has committed to cut its greenhouse gas emissions to reach climate neutrality by 2050. Choosing more fuel-efficient tyres can help to reduce transport emissions, which play a major part in fulfilling these goals.
In order to help customers with their choice the EU introduced a new regulation, which came into force on May 1st 2021.This regulation contains a revision of the EU label and registration to the European Product Registry for Energy Labelling (EPREL). The new label contains the same three classifications as before, though renewed, and is supplemented with additional pictograms to inform about enhanced snow grip and ice grip performance. A QR code on the label gives access to the European Product Registry for Energy Labelling, EPREL, a database with additional information such as a product information sheet and possibility to download the label.
Customers should be made aware that actual fuel savings and road safety depend heavily on the behaviour of drivers and the proper maintenance of the tyres. The three classifications are, although important, not the only performance parameters.
The European Standard
Superia tyres are engineered and produced according to European and international regulations: E-mark, S-mark, REACH compliance, M+S, snowflake symbol.
E-mark certification ensures the minimum EU or International (UNECE) standards in relation to its dimensions, load and speed rating. S-mark certification, sound marking, certifies that the noise amount complies with EU or International (UNECE) standards.
The REACH (Registration, Evaluation, Authorization and Restriction of Chemicals by the European Parliament) regulation, which was launched in 2007, restricts the use of chemical substances that have a negative impact on human health and environment. M+S marking is a Manufacturer’s declaration which implies that tread and material are designed in a way that driving performance on mud and snow is better than with normal standard tyres.
The snowflake regulation (three-peak snowflake symbol) requires for snow tyres a minimum of braking and traction performance on snow..
The Profitable Partnership
By partnering with Superia, you gain access to:
Competitive
Margins
Superia offers excellent value for your customers, while delivering healthy profit margins for your business.
Simplified
Inventory
Our comprehensive all-season offering simplifies your inventory management process.
Strong Brand
Reputation
Leverage the trust associated with Belgian design and quality to attract new customers.
Long Term
Focus and Stability
Not depending on a single manufacturer.
Embrace the Superia Journey
Superia empowers your customers to navigate the road ahead with confidence, while positioning your business as a leader in sustainable and high-performing tyre solutions.
Join the Superia Network
Contact us today to discuss becoming a Superia dealer. Let's work together to offer exceptional value to your customers and embark on a profitable journey of success.
