The European Tyre Labelling Regulation has been in place since 2012 and provides information on the fuel efficiency, wet grip and external rolling noise of tyres. Its aim is to increase the safety and the environmental and economic efficiency of road transport by promoting fuel-efficient and safe tyres with low noise levels. The EU has committed to cut its greenhouse gas emissions to reach climate neutrality by 2050. Choosing more fuel-efficient tyres can help to reduce transport emissions, which play a major part in fulfilling these goals.

In order to help customers with their choice the EU introduced a new regulation, which came into force on May 1^st 2021.This regulation contains a revision of the EU label and registration to the European Product Registry for Energy Labelling (EPREL). The new label contains the same three classifications as before, though renewed, and  is supplemented with additional pictograms to inform about enhanced snow grip and ice grip performance. A QR code on the label gives access to the European Product Registry for Energy Labelling, EPREL, a database with additional information such as a product information sheet and possibility to download the label.

Customers should be made aware that actual fuel savings and road safety depend heavily on the behaviour of drivers and the proper maintenance of the tyres. The three classifications are, although important, not the only performance parameters.

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Superia tyres are engineered and produced according to European and international regulations: E-mark, S-mark, REACH compliance, M+S, snowflake symbol.

E-mark certification ensures the minimum EU or International (UNECE) standards in relation to its dimenions, load and speed rating. S-mark certification, sound marking, certifies that the noise amount complies with EU or International (UNECE) standards.

The REACH (Registration, Evaluation, Authorization and Restriction of Chemicals by the European Parliament) regulation, which was launched in 2007, restricts the use of chemical substances that have a negative impact on human health and environment. M+S marking is a Manufacturer’s declaration which implies that tread and material are designed in a way that driving performance on mud and snow is better than with normal standard tyres.
The snowflake regulation (three-peak snowflake symbol) requires for snow tyres a minimum of braking and traction performance on snow.